The article titled “Artificial Intimacy and Synthetic Dialogues: Generation Z’s Brand Interaction and Parasocial Relationships with ChatGPT-3.5 and ChatGPT-4o,” authored by Assoc. Prof. Ceren Bilgici and Assist. Prof. Özge Özkök Şişman, members of the academic staff of the Department of New Media and Communication at the Faculty of Arts and Design, has been published in the 70th issue of “Connectist: Istanbul University Journal of Communication Sciences,” published by Istanbul University. The article examines the relationship Generation Z establishes with ChatGPT and what this experience means for users through the lens of parasocial relationship theory. As part of the study, in-depth interviews were conducted with ChatGPT-3.5 users in 2023 and ChatGPT-4o users in 2025. The findings indicate that while ChatGPT-3.5 was found to be useful for quick access to information and performing various tasks, it was perceived as mechanical and emotionally lacking during communication. ChatGPT-4o, on the other hand, stands out for its warmer, more fluid, and human-like communication style. One of the study’s notable findings is that, over time, users began to view ChatGPT as a communication partner with whom they could share their thoughts and, at times, receive emotional support. The article also examines how this closeness established with ChatGPT affects users’ trust in the OpenAI brand and their ethical assessments of the brand. |