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Short Term Programs


1. The role of financial management
What does financial management do?
The basic principles of financial management
The targets of financial management

2. The analysis of financial charts
  The financial chart
  The ratio analysis
      The liquidity ratio
The financial Leverage ratio
The ratio of debt and interest payment
Transaction ratio
The profitability ratio
  Horizontal and vertical analysis
3. The capital management
4. Funds and cash flow analysis
5. Financial planning
6. Budgeting and its use as a management tool

Transaction-based costing

1.1. Direct-indirect cost
1.2. Order Cost system 
1.3. Process costing
1.4. General production of expense distribution
2.1. The definition and structure of FTH System
2.2. The designing of FHT System
2.3. The establishment and practice of FHT System
2.4. Transaction-based administration
2.4.1 Operational FHT
2.4.2 The strategic FHT
2.4.3 Transaction-based budgeting
2.5 Time factors of FHT

Budgeting Methods  (Profit Planning and Supervising Process)

1.1 The general aims of the organisation
1.2 The special aims of the organisation
1.3The strategies of the organisation
1.4 Top management’s planning for instructions

2.1 Strategic long-term profit plan
 - Sales, cost, profit forecasts
- Main projects and surpluses
-Cash flow and financing needs
-Staff requirements
2.2 Short term profit plan
-Transaction plan
-Financial situation plan
-Cash budget
3. Variable cost budget
4. Determination of additional data
-The ratio analysis
-Cost volume profit analysis
5. Performance reports
6. Observation, precaution and replanning reports

Costing and Pricing
1. Full costing and pricing
1.1 The implementation of method
1.2 The advantages and disadvantages of method
2. Variable costing and pricing
3. Cost-volume-profit analysis
3.1 The contribution share 
3.2 The stray point
3.3 The security share
3.4 Operating leverage
3.5 The Managerial Decisions and pricing
4.    Transaction-based costing and pricing
5.    Target profit/assets and pricing
6.    Target price – target costing


Creating High Image in Business through Effective Body Language 
Objectives of the program:
Understanding and using body language in a more effective way reinforces what is said or done, helps to cooperate better by mutual understanding, and strengthens personal and institutional image. People in politics, media, education and business must be aware of the details of body language because people cannot hide the messages conveyed by body language easily.  Main objective of the program is to help participants have positive behavior and image changes by providing necessary knowledge and level of consciousness. 

Content of the program:
•    Importance of message and image concepts
•    Purpose of positive image and message
•    How to create messages?
•    First-class choices in creating image
•    Fundamentals creating personal image
•    Self awareness and feeling of confidence
•    Verbal non-verbal communication
•    Effecting with hypnotizing words
•    Oratory and presentation
•    The art of public speaking
•    Ability to persuade and negotiate   
•    Body language in communication
•    Importance of body language
•    Head and eye movements
•    Hand-arm movements
•    Legs
•    Body positions
•    Walking positions
•    Sitting and leaning
•    Personal zone and possessing behaviors
•    Symbols of status
•    Accessories and objects


Who can participate in the program?
All white-collar workers form the state and business world at various levels having extensive communication. 

Duration: 6 hours

Program Attendance and Participation Certificate: 70% attendance in mandatory. All attendants are given participation certificate.

Sales Skills:
•    Sales concept
•    Being active in sales
•    Contribution to customer
•    Efficiency for the company
•    Technical knowledge and skills
•    Personal productivity
For high sales:
•    Company information
•    Product and service information
•    Market and opponent information
•    Motivation
•    Communication
•    Team work
•    Target
•    Program
•    Reporting
•    Control and evaluation
•    Learning
•    Experience
•    Creating opportunities
•    Feedback
•    Guiding others
Success at sales
•    Presentation and language for good impression
•    Communication

Creating confidence
•    Identifying needs and customer satisfaction
•    Current position of customers, expectations and desired level
•    Listening and solution recommendations
•    Flexibility and empathy
•    Creativity
•    Negotiation
•    Focusing
Excellence in service
•    Scope
•    Customer satisfaction
•    Methods
•    4P instead of 4C
•    Goods and Services (offered to customers)
•    Price (customer cost)
•    Distribution (product’s availability to customers)
•    Keeping in touch with customers
•    3F in service
Duration: 2 days

Structural Equation Model Training Program

Objectives of the program:
Structural Equation Model is a training program which is organized for people who want to get information about Structural Equation Model and analyze YEM methods by using AMOS. In education, advertising interface of AMOS program, methodology of SEM, SEM methods, simple and multiple regression, analysis of path, test of model efficiency, multi-group analysis, heuristic and affirmative factor analysis, general models and special topics ( nested models, adaptation criterions, loss data, bootstrapping, test of normality, amos basic ) are the topics included in this program.

Subjects / topics to be covered in program:
1.    Introduction to Structural Equation Model 
a.    Concerning Structural Equation Models
b.    Concepts and definitions ( Latent Variable, Exogenous and Endogenous Variable)
c.    Concerning interface of AMOS user
d.    AMOS  toolbars
e.    Model drawing in AMOS
f.    Amos help menu
2.    Access to data with AMOS 
a.    General information about tools targeting access to data
b.    Reading data files in Text format
c.    Access to data in SPSS format
d.    Access to data in Excel format
e.    Access to other data formats
f.    Application studies: Basics of AMOS

3.    Modeling 
a.    Model types in Structural Equation Models
b.    Simple and Multiple Regression
c.    Path Analysis
d.    Testing model Efficiency
e.    Multi-group Analysis
f.    Heuristic and Affirmative Factor Analysis
g.    General Models 
h.    Application studies: Modeling

4.    Special Topics
a.    Nested  Models
b.    Adaptation Criterions
c.    Lost Data
d.    Bootstrapping
e.    Test of Normality
f.    AMOS basic
g.    Specification Search
h.    Application studies: Special Topics

       Who can participate in the program?
        Postgraduate and doctoral students, researchers and academicians who know intermediate and advanced level multi-variable techniques, and who do research on these topics. 

       Duration: 12 hours

      Improving Management Skills Training

•    Introduction, 
•    Management, administration, management functions, management skills,
•    Communication in terms of management, 
•    Administration, leadership, leadership approaches,
-    Differences between administrator and leader
-    Leadership process
-    Power resources in administration and leadership
-    Leadership approaches
    Properties approaches
    Behavioral approaches
    Situational approaches
    Latest approaches
•    Administrator and Team work
-    Differences between team work and group work
-    Team work and synergy
-    Formation of plan
-    Membership roles in team
-    Required skills for the team leader
-    Required features for a good team
•    Motivation in perspective of  administrator
-    Notion of motivation
-    Motivational approaches
    Content approaches
    Process approaches
    How does an administrator motivate his/ her inferiors in practice?
•    General evaluation

Duration: 2 days 

Method: Besides direct exposition, case analysis, tests and applications will take place.

    Attitude in Service, Communication, Empathy and Team Work For Counter Workers

•    Introduction (Behaviour, attitude, self-awareness framework)
•    Concept of Service and Customer in Service
•    Important points that should be taken into consideration in Customer Relations
•    Communication and Empathy in Customer Relations
-    Process of communication
-    Objectives and functions of communication
-    Interpersonal communication
-    Emphatic approach in communication
-    Two-way communication
-    Efficient listening, types of listening and important points that should be taken into consideration in listening
-    Elements distracting efficient communication
-    Communication on the phone
-    Handling customer complaints and efficient complaint management
•    Team Work in Service Sector
-    Differences between group and team work in organisation
-    Features of a good team
-    Benefits of team work for the individual and the institution
-    Membership roles in team work
•    General Evaluation

Duration: 2 days
Method: Besides direct exposition, case analysis, tests and applications will take place.



Objective of the program: 
Being able to carry out our business and personal life systematically depends on adopting and applying time perception and time management process in a high consciousness level. It is not possible to reverse, replace, purchase, renew and store time. Being aware of this fact; we must manage our time determining our targets, strategies, personal values and mission.

Content of the program:
•    Efficient time management and its importance
•    How we spend our lifetime
•    Reasons for not being able to manage time efficiently
a.    The reasons springing from administrators
b.    The reasons occurring out of administrators
c.    Time traps
•    Methods of efficient time management
a.    Forming information and decision support systems
b.    Distributing responsibility and authorization
c.    Forming an efficient communication system
d.    Putting tasks in order of priority
e.    Open door policies
f.    Consciousness and memory progress
g.    Time and stress relation
h.    Pareto law and time management

Who can participate in the program?
Administrators and employees of all ranks who are employed in banking, industry, logistics, education, tourism, health and academic sectors.

Duration: 6 hours


Objective of the program:
In this two-day short-period training program, in which explanations related to crisis management on the basis of introduction/renovation/progress will be made. Principles, terms, concepts and methods are going to be analyzed systematically, which will help participants improve their skills on how to manage possible crisis that participants may come across, planning, organizing and managing crisis, leadership during crisis process and evaluating the results of the crisis.

Content of the program:
    Management; Basic Concepts
    Crisis; Terms and Concepts
    Crisis Management; Planning and Situation Determination Methods
    Crisis Management; Structuring
    Crisis Management; Leadership, Communication and Application
    Crisis Management; Evaluating the Results of the Crisis
    Explanations related to 2008 global crisis
    Some leading signs in crisis management

Method: The program will be conducted through training, exposition, discussions and a workshop that will be held on the second day.

Who can participate in the program?
-    Manager candidates who have targeted a high status administrative position in business life.
-    Administrating businessmen or administrators who want to serve in crisis management committees.

Duration: 2 full days (6*2=12 hours)