Associate Degree Programs
Vocational School of Bussiness Administration
Marketing
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Marketing Main Page

Marketing

Program Objectives Fellowships and Discount in Tuition Fee International Cooperations
Establishment Tuition Fee Occupational Profiles Of Graduates
Qualification Awarded Double Major–Minor Programs Access to Further Studies
Language of Instruction Internship Departmental Facilities
Mode of Education Grading Scheme Program Activities
Admission and Registration Requirements Graduation Requirements Contact Information


Program Objectives

The main aim of the programme is to meet the requirements of new economy with the use of digital data flow, internet based technologies and new marketing techniques in a changing global order.





Establishment

Istanbul Kültür University, Marketing Programme of Vocational School of Business Administration is founded in 2002 with the name of E-Commerce and took its first students in 2002-2003 academic year and gave its first graduates in 2004.

The program has began its academic activities in Sirinevler Campus, along with the increasing number of students from the 2009-2010 academic year training continues in İncirli Campus. The name has changed to Marketing by the Council of Higher Education in 2009.

Since the year 2011, Prof. Fahamet Akın is the director of the program.





Qualification Awarded

Students who have successfully completed all courses and had at least 120 ECTS, has the associate degree.





Language of Instruction

Turkish





Mode of Education

Full-time





Admission and Registration Requirements

Taking students to programmes of Vocational School of Business Administration, is made through central placement exam which is organized by the Student Selection and Placement Center (ÖSYM).

In central placement, candidates is placed by ÖSYM through their Student Selection Examination scores and program quotas.

The students’ registration is made by the Student Affairs Office within the framework of the calendar set by OSYM.

 
  Contribution  %25 Scholarship %50 Scholarship %100 Scholarship
2010 Basis Points  290,305             -             -              0
2010 Base Success Order        
Total Quota        






Fellowships and Discount in Tuition Fee

for detail..





Tuition Fee

for detail.





Double Major–Minor Programs







Internship

Marketing Programme students have the necessity of making their training course for 40 working days in order to use their acquirements they had during their education and to examine the field of application in their own career.





Grading Scheme

Students are granted one of following letter grades and/or symbols by instructor of the course for each academic year they are enrolled.

A

A-

B+

B

B-

C+

C

C-

D+

D

D-

FD

FF

4.0

3.7

3.3

3

2.7

2.3

2.0

1.7

1.3

1.0

0.7

0.0

0.0

G: Not sat for semester-end exam

P: Course continues

R: Repeated

E: Incomplete semester studies

T: Transfer

V: Withdrawal

Student who got one of A, A-, B+, B, B-, C+, C grades as success grade, shall be considered as being succeeded that course. Student who got one of C-, D+, D, D- grades for a course, shall be considered as being succeeded that course conditionally. In the event that student must repeat the semester in which he got these grades, student shall be considered as being failed these courses. Student who got FD and FF grades for any course shall be considered as failed that course. Student who attended but not succeeded the course is granted FD grade; student who didn’t fulfill the attendance condition is granted FF grade. Procedures and principles applicable to enrollment, education and examinations carried out at the level of bachelor’s degree and associate degree have been determined by Regulations of Istanbul KulturUniversity Associate Degree and Bachelor’s Degree Education.







Graduation Requirements

In order to graduate from the program students must have at least 2,00 GPA out of 4,00 and 120 ECTS.





International Cooperations

For graduates wishing to continue their education abroad, Istanbul Kültür University Vocational School of Business Administration made agreements with Centennial College in Canada, and with Fort Hayes State University  in the United States. Also, students have opportunity to be exchange student and make internship abroad through ERASMUS Program. 





Occupational Profiles Of Graduates

Marketing career has a wide range involving determination of the price, designating and managing the brand, creating and developing the product, making market research and provide corporate communication of the brand. Marketing Programme graduates can implement these activities in sales and marketing departments of companies in every sector. Tey also can work in corporations that are active in electronic commerce and they can establish their own companies.





Access to Further Studies

Transfer to Bachelor Degree is determined in Offical Newpaper dated 02,19,2002 and numbered 24676.

 According to regulation on the continuation of graduates of vocational schools to Bachelor Degree and principles that the council of Higher Education determined, vertical transfer exam and placement of graduates of vocational school students to bachelor degree is executed by ÖSYM.

Students who graduated from Marketing Programme can make vertical transfer to bachelor degree to enhance their training to upper level.
 
Vertical Transfer Areas

Public Relations,Public Relations and Advertising,Communication,Business Administration, Business Administration-Economics,Logistics Management,Marketing, Advertisement Design and Communication,Advertisement, Advertising and Public Relations, International Management, International Trade, International Trade and Finance, International Trade and Management
 





Departmental Facilities

In Incirli Campus, we have updated PC labs, amphi salons for seminars





Program Activities







Contact Information

İstanbul Kültür University İncirli Campus

0212 498 41 41