The course covers basic concepts in innovation, innovation process, culture and economics, and economic and managerial basics that are fundamental to entrepreneurship in the digital world. The aim is to enable students to learn the tools, knowledge and strategies needed to create and manage innovative digital environments from an entrepreneurial perspective.
Öğr. Grv. Orhan Şener
Ataköy Yerleşkesi, Sanat ve Tasarım Fakültesi,1-D-14
Teaching Methods and Techniques
-Lecture, Case studies, Class discussion
-Serkan Ünsal, Digital Entrepreneurship 101, Interbank Card Center Publications, 2017
-Larry Keeley, Helen Walters, Ten Types of Innovation: The Discipline of Building Breakthroughs, 2013
-Eric von Hippel, Free İnnovation, MIT Press, 2015