Undergraduate
Faculty of Arts and Design
New Media
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SOCIAL MEDIA

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
YM4203 SOCIAL MEDIA 2/0/0 DE TURKISH 4
Course Goals
The course covers basic concepts in innovation, innovation process, culture and economics, and economic and managerial basics that are fundamental to entrepreneurship in the digital world. The aim is to enable students to learn the tools, knowledge and strategies needed to create and manage innovative digital environments from an entrepreneurial perspective.


Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Öğr. Grv. Orhan Şener
Course Assistant(s)
Schedule -
Office Hour(s) Ataköy Yerleşkesi, Sanat ve Tasarım Fakültesi,1-D-14
Teaching Methods and Techniques -Lecture, Case studies, Class discussion
Principle Sources -Serkan Ünsal, Digital Entrepreneurship 101, Interbank Card Center Publications, 2017
  -Larry Keeley, Helen Walters, Ten Types of Innovation: The Discipline of Building Breakthroughs, 2013
Other Sources -Eric von Hippel, Free İnnovation, MIT Press, 2015

Course Schedules
Week Contents Learning Methods
1. Week Digital evolution Lecture, case studies, class discussion
2. Week Internet technologies Lecture, case studies, class discussion
3. Week Basic concepts in innovation Lecture, case studies, class discussion
4. Week Innovation process Lecture, case studies, class discussion
5. Week Culture of innovation Lecture, case studies, class discussion
6. Week Innovation economy Lecture, case studies, class discussion
7. Week Midterm Exam Midterm Exam
8. Week Innovation policies Lecture, case studies, class discussion
9. Week Entrepreneurship Lecture, case studies, class discussion
10. Week Financing and investment Lecture, case studies, class discussion
11. Week Digital marketing Lecture, case studies, class discussion
12. Week E-commerce Lecture, case studies, class discussion
13. Week Product management Lecture, case studies, class discussion
14. Week Business administration. Lecture, case studies, class discussion
15. Week Evaluation Evaluation
16. Week Evaluation Evaluation
17. Week Evaluation Evaluation
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
Learning Outcomes
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix